Customer acquisition cost calculator
Add sales and marketing acquisition costs and calculate the cost per new customer for the same period.
Enter amounts in one currency with a decimal point and at most six decimal places. Each input amount may be up to 1,000,000,000,000. Counts are whole numbers up to 1,000,000,000. Results use the supplied inputs and assumptions. Up to 1,000,000 characters. Review the settings before running.
Your result
How to use Customer acquisition cost calculator
- Enter acquisition-related sales and marketing costs for one period.
- Enter the new customers attributable to that spending and choose the currency label.
- Calculate cost per acquired customer and download the inputs, result and assumptions.
Useful next steps
Keep spending and customers aligned
CAC divides acquisition-related sales and marketing spending by new customers. Include the cost categories your definition requires, such as salaries, commissions, agencies, advertising and tools. A long sales cycle can make same-month spending and customer counts a misleading pairing.
Use one consistent definition
This calculator sums the sales and marketing costs you provide. It cannot determine which spending caused an acquisition or distinguish paid from organic acquisition. Compare periods only when costs and customer definitions are consistent.