Freemium unit economics calculator

Open Freemium unit economics calculator on Happytails.ai. This view has the same page content and links, with explicit tool capabilities. Read the processing notes before using a tool.

Tool capabilities

{
  "id": "freemium-unit-economics-calculator",
  "category": "business-tools",
  "built": true,
  "requirements": "Up to 1,000,000,000 free users and 1 to 1,000,000,000 paying users. Revenue per paying user up to 1,000,000, and costs per user and acquisition cost up to 1,000,000 with four decimal places. Fees from 0 to 100 percent, churn from 0.01 to 100 percent and sign-up conversion from 0.001 to 100 percent. Calculated on your device. Download a JSON report and CSV files.",
  "implementation": {
    "fields": [
      {
        "key": "freeUsers",
        "label": "Active free users",
        "value": "48000",
        "type": "number",
        "min": 0,
        "max": 1000000000,
        "step": 1
      },
      {
        "key": "payingUsers",
        "label": "Paying users",
        "value": "1900",
        "type": "number",
        "min": 1,
        "max": 1000000000,
        "step": 1
      },
      {
        "key": "revenuePerPayer",
        "label": "Average revenue per paying user per month",
        "value": "12.00",
        "type": "text",
        "inputMode": "decimal",
        "maxLength": 32
      },
      {
        "key": "paymentFeeRate",
        "label": "Payment and app store fees (% of revenue)",
        "value": "5",
        "type": "text",
        "inputMode": "decimal",
        "maxLength": 32
      },
      {
        "key": "paidServeCost",
        "label": "Cost to serve a paying user per month",
        "value": "1.40",
        "type": "text",
        "inputMode": "decimal",
        "maxLength": 32
      },
      {
        "key": "freeServeCost",
        "label": "Cost to serve a free user per month",
        "value": "0.18",
        "help": "Hosting, storage, bandwidth and support for one active free user.",
        "type": "text",
        "inputMode": "decimal",
        "maxLength": 32
      },
      {
        "key": "monthlyChurn",
        "label": "Paying users who cancel each month (%)",
        "value": "4",
        "type": "text",
        "inputMode": "decimal",
        "maxLength": 32
      },
      {
        "key": "acquisitionCostPerSignup",
        "label": "Acquisition cost per new sign-up",
        "value": "1.10",
        "help": "Enter 0 when sign-ups come without paid acquisition.",
        "type": "text",
        "inputMode": "decimal",
        "maxLength": 32
      },
      {
        "key": "signupConversion",
        "label": "Share of new sign-ups who become paying users (%)",
        "value": "3.5",
        "type": "text",
        "inputMode": "decimal",
        "maxLength": 32
      },
      {
        "key": "currency",
        "label": "Currency code",
        "value": "USD",
        "type": "text",
        "maxLength": 3,
        "autoCapitalize": "characters"
      },
      {
        "key": "precision",
        "label": "Currency decimal places",
        "value": "2",
        "type": "select",
        "values": [
          "0",
          "1",
          "2",
          "3",
          "4",
          "5",
          "6"
        ]
      },
      {
        "key": "rounding",
        "label": "Rounding",
        "value": "half-up",
        "type": "select",
        "values": [
          "half-up",
          "half-even",
          "half-down",
          "down",
          "up",
          "floor",
          "ceiling"
        ],
        "labels": {
          "half-up": "Half up (ties away from zero)",
          "half-even": "Half even (ties to even)",
          "half-down": "Half down (ties toward zero)",
          "down": "Toward zero (truncate)",
          "up": "Away from zero",
          "floor": "Toward negative infinity",
          "ceiling": "Toward positive infinity"
        }
      }
    ],
    "registrationFamily": "commerce-margins",
    "presentation": "metrics",
    "note": "Each paying user contributes their revenue after payment fees minus the cost to serve them. The monthly cost of all free users is then shared across paying users. Lifetime figures divide by your monthly churn and are not discounted. Processing stays on your device.",
    "input": false,
    "experience": {
      "automatic": false,
      "single": false,
      "inputMaxLength": 1000000,
      "inputMode": "text",
      "label": "Your text",
      "placeholder": "Type or paste your input…",
      "help": "Up to 1,000,000 characters. Review the settings before running.",
      "helpParts": [
        "Up to 1,000,000 characters.",
        "Review the settings before running."
      ],
      "action": null
    },
    "mode": "explicit",
    "interactive": false
  },
  "execution": "Browser interface",
  "api": null,
  "browser_agent": {
    "supported": true,
    "name": "run_current_tool",
    "discovery": "WebMCP on the human page in a supporting browser",
    "verification": "See audit/API-AUDIT.md; availability is not verification"
  }
}

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